International Business Case Study: Coffee Franchise Expansion
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This college-level international business worksheet presents a detailed case study of Platô Coffee, a South African specialty-roasted-coffee chain expanding into Zimbabwe. Students analyze globalization drivers, political and economic systems, trade theories (absolute advantage, comparative advantage, Heckscher-Ohlin), Hofstede's cultural dimensions, and business law. Ideal for international business, economics, or management courses.
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