FlashcardsFBLA Advertising Flashcards
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About:
This 20-card flashcard set covers core advertising and marketing concepts tested in FBLA competitions, including the sales process, promotional mix, branding, positioning, pricing strategies, and consumer decision-making. Terms span traditional and digital advertising, research methods, and regulatory frameworks. Use it for competition prep, business class review, or self-study of marketing fundamentals.
Terms in This Set
- What are the 7 steps of the sales process?
- What is sales promotion?
- What are the main traditional advertising media types?
- What are the 4 media selection criteria?
- What is branding?
- What is positioning?
- What is the promotional mix?
- What are the 5 steps of the consumer decision-making process?
- What are the 4 stages of the product life cycle?
- What is price skimming?
- What is penetration pricing?
- What is marketing research?
- What is primary research?
- What is secondary research?
- What are examples of consumer sales promotions?
- What are examples of trade promotions?
- What is the role of the FTC?
- What is Internet advertising?
- What metrics are used in internet advertising?
- What is cross-cultural communication?
How to Use This Flashcard Set
Print these flashcards for study sessions, test prep, or self-paced review. Click 'View Flashcards' to edit terms, add images, or change the layout before printing.
